Telecommunications is life! Therefore, everyone has
the right to communicate and be communicated to. The telecommunications
industry is dominated predominantly by the Global system for mobile (G.S.M) and
the code division multiple access (CDMA) operators. One essential necessity
that both parties agree is inevitable as far as telecommunications business
growth is concerned is the creation of showrooms. Showrooms give the
opportunity for customers and would be customers to come in contact with
quality products and service the company has to offer. This could include
phones, SIM cards, SIM swap, bill payment, airtime top up, query resolution and
general enquiries.
Airtel for
instance has about 40 shows across the country. MTN can even boast of having
the largest amount of showrooms in the country. Other telecoms operators yet to
adopt showroom style of marketing have a long way to go.
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